Nehlsen Know-How

Nehlsen Know-How

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Insight into Infographics

So your business is doing great, right? You are posting record numbers, achieving goals that you could only dream of when you were a start-up. Here’s the issue: to the casual audience, or even the crowd showing a hint of interest in what your business has to offer, all of these numbers, stats and facts are viewed from a distance as a healthy-helping of “blah blah blah.” In order for your “shining” achievements or statistical information to truly be appreciated and quickly digested by the viewer, you will need to find yourself a better vehicle to capture the attention of any prospect. Preferably, a visual one. According to Hubspot, 40% of people respond better to visual information than text. Much of this impressive number can be directly contributed to the ever-increasing use of infographics.

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