Nehlsen Know-How

Nehlsen Know-How

Recent Blogs

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FREE ADVERTISING - MYTH OR PR?

There’s no such thing as free advertising. Or is there? A press release comes close. And you don’t have to have a Public Relations (PR) Department or a specialized degree to get the desired attention you are after. Find out the makings of a good press release and be on your way to some free publicity.

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IS THAT YOUR CUSTOMER WALKING OUT THE DOOR?

How does your company do customer retention? Do you send holiday greetings or office donuts? Do you offer a loyalty program or perhaps other frequent flyer perks? Surely you don't rely on expensive gifts and nice dinners - we know you are savvier than that! We'll keep things much less political and much more simple with our favorite customer retention tips in this week's blog, and hopefully, help you to keep your customers from walking out the door.

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THE GOLDEN RULES OF SOCIAL MEDIA

Think of us as your social media sherpas and think of these “dos and don’ts” more as guidelines. We want to guide you to social media success. So why tweet, post, update, share and upload? Social media is affordable, effective and important. The cost is merely an investment of your time. Social media has become one of the best customer service tools available. And never before have marketers had the ability to hold a two-way conversation with their customers. We urge you to give social media the respect it deserves!

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Don't Get Mad, Get Mobile

Mad and mobile aren't your only two choices; let us explain. Earlier this year, we wrote about going mobile and shortly after, Google made an update to its algorithm affecting mobile friendly vs. non-mobile (desktop friendly) websites. It simply stated that mobile (including responsive) websites are more relevant when searched from a smartphone. Meaning, the search engine giant knows when you are searching from a smartphone (honestly, what don’t they know?) and will do its best to serve up mobile-friendly sites most prominently in your search results.

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