Nehlsen Know-How

Nehlsen Know-How

Recent Blogs: Web Marketing

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COMPUTERS AND OLD TESTAMENT GODS, PART II

Did you know that as of December 2015 there were 3.26 billion internet users? (1) That’s over 40% of the world’s population logging on. For the first time in history, people are going to a single source to shop, learn, entertain themselves and connect to others. It has never been more important to get found online, and it’s no secret that Google is king when it comes to driving traffic to your website. By now you’ve all heard about how important search engine optimization is for your website. However, as Nancy mentioned in Part I, there could be features of your website that are being ignored by Google.

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COMPUTERS AND OLD TESTAMENT GODS, PART I

I never believed barcodes would actually be used to scan groceries. I resisted getting a fax machine, because I thought it was a passing trend (well, it was, but not in the way I thought). And when an employee beseeched me to buy computers for the office in 1985, I said exactly what Rutherford B. Hayes said when Bell demonstrated the telephone to him at the White House, “That’s an amazing invention, but who would ever want to use one of them?" The early eighties were a tough time for me technologically. Imagine the struggles I’ve faced in the past three decades.

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THE GOLDEN RULES OF SOCIAL MEDIA

Think of us as your social media sherpas and think of these “dos and don’ts” more as guidelines. We want to guide you to social media success. So why tweet, post, update, share and upload? Social media is affordable, effective and important. The cost is merely an investment of your time. Social media has become one of the best customer service tools available. And never before have marketers had the ability to hold a two-way conversation with their customers. We urge you to give social media the respect it deserves!

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DRONES: THE UNMANNED BUT IDENTIFIED FLYING OBJECTS

Drones are becoming an extremely popular tool in the world of video production and are often referred to as the “unmanned aircraft”. A pilot’s license is required to operate them, but, weighing in at no more than 55 pounds, there is no pilot on deck. The decreasing cost of entry, combined with advances in technology that make them easy to fly, have made drones an attractive addition to video production companies, inspectors, construction managers, manufacturers, emergency rescue crews and hobbyists. They open up a large, new array of video shooting capabilities that would previously be reserved for huge budget shoots.

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