Nehlsen Know-How

Nehlsen Know-How

Recent Blogs: Mobile Web

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COMPUTERS AND OLD TESTAMENT GODS, PART I

I never believed barcodes would actually be used to scan groceries. I resisted getting a fax machine, because I thought it was a passing trend (well, it was, but not in the way I thought). And when an employee beseeched me to buy computers for the office in 1985, I said exactly what Rutherford B. Hayes said when Bell demonstrated the telephone to him at the White House, “That’s an amazing invention, but who would ever want to use one of them?" The early eighties were a tough time for me technologically. Imagine the struggles I’ve faced in the past three decades.

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Don't Get Mad, Get Mobile

Mad and mobile aren't your only two choices; let us explain. Earlier this year, we wrote about going mobile and shortly after, Google made an update to its algorithm affecting mobile friendly vs. non-mobile (desktop friendly) websites. It simply stated that mobile (including responsive) websites are more relevant when searched from a smartphone. Meaning, the search engine giant knows when you are searching from a smartphone (honestly, what don’t they know?) and will do its best to serve up mobile-friendly sites most prominently in your search results.

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Video Marketing: Don't Overlook What Your Eyes are Telling You

Do you have “Superman Vision”? Visual content creation and sharing aren’t new to anyone. However, according to a recent study by the CMO Council, visual, and namely video, use for marketing purposes will explode in the next year. Their concern, though, is not the recognition of its importance but lack of planning and budgeting for it.

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