Nehlsen Know-How

Nehlsen Know-How

Recent Blogs: Branding

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THE GOLDEN RULES OF SOCIAL MEDIA

Think of us as your social media sherpas and think of these “dos and don’ts” more as guidelines. We want to guide you to social media success. So why tweet, post, update, share and upload? Social media is affordable, effective and important. The cost is merely an investment of your time. Social media has become one of the best customer service tools available. And never before have marketers had the ability to hold a two-way conversation with their customers. We urge you to give social media the respect it deserves!

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Why are the restaurants so crowded on November 11th?

Veterans Day was originally called Armistice Day; an armistice being an agreement made between opposing sides in a war to stop fighting. The end of World War I, which was a war centered in Europe that went from July 1914 to November 11th, 1918, is called Armistice Day. It’s quite often pointed out that the Armistice Day armistice was signed by Germany ending the war on the eleventh hour of the eleventh day of the eleventh month of 1918.

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Build Your Personal Brand: Become the CEO of Me, Inc.

Perry Snower, owner of Snower Buick Pontiac in Moline, was one of my first start-up clients back in 1972. Perry was a Chicago businessman, new to the area, with a distinctive south side Chicago accent. He stood next to a Buick in the TV studio and hawked his inventory – live, on the air. It wasn’t working. Car sales were not improving despite the large budget he allocated for TV advertising. He asked me to change his image and help him sell more cars.

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From the Quantum Perspective

All energy starts in the center. Let’s be clear – I am not a physics expert. I’m not even sure what physics is about except for what I learn on The Big Bang Theory. But the premise that “all energy starts in the center” has applications in many parts of our lives. Let’s take marketing, for instance. Before you throw your marketing message into the already frenzied cacophony of voices competing for attention, stop for a moment and look in the center.

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