Nehlsen Know-How

Nehlsen Know-How

Recent Blogs

Blog post image

Build Your Personal Brand: Become the CEO of Me, Inc.

Perry Snower, owner of Snower Buick Pontiac in Moline, was one of my first start-up clients back in 1972. Perry was a Chicago businessman, new to the area, with a distinctive south side Chicago accent. He stood next to a Buick in the TV studio and hawked his inventory – live, on the air. It wasn’t working. Car sales were not improving despite the large budget he allocated for TV advertising. He asked me to change his image and help him sell more cars.

Read More
Blog post image

The Type is Too Small

Two-thirds of my staff is under 40. The designers are under 30. Their eyes have not yet begun to develop sight-robbing cataracts. They understand the latest technologies and breeze through websites, apps and social media with ease. But they don’t spend as much money as I do for food, clothing, vacations – you name it. Boomers spend more than any generation today, and more than their age group has in the past. According to Huff Post Business, “The 50+ demo is wealthy, vast, and growing, and marketers would be smart to take notice.”

Read More
Blog post image

From the Quantum Perspective

All energy starts in the center. Let’s be clear – I am not a physics expert. I’m not even sure what physics is about except for what I learn on The Big Bang Theory. But the premise that “all energy starts in the center” has applications in many parts of our lives. Let’s take marketing, for instance. Before you throw your marketing message into the already frenzied cacophony of voices competing for attention, stop for a moment and look in the center.

Read More
Blog post image

Video Marketing: Don't Overlook What Your Eyes are Telling You

Do you have “Superman Vision”? Visual content creation and sharing aren’t new to anyone. However, according to a recent study by the CMO Council, visual, and namely video, use for marketing purposes will explode in the next year. Their concern, though, is not the recognition of its importance but lack of planning and budgeting for it.

Read More

Join Our Mailing List: