Nehlsen Know-How

Nehlsen Know-How

Recent Blogs

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THE GOLDEN RULES OF SOCIAL MEDIA

Think of us as your social media sherpas and think of these “dos and don’ts” more as guidelines. We want to guide you to social media success. So why tweet, post, update, share and upload? Social media is affordable, effective and important. The cost is merely an investment of your time. Social media has become one of the best customer service tools available. And never before have marketers had the ability to hold a two-way conversation with their customers. We urge you to give social media the respect it deserves!

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DRONES: THE UNMANNED BUT IDENTIFIED FLYING OBJECTS

Drones are becoming an extremely popular tool in the world of video production and are often referred to as the “unmanned aircraft”. A pilot’s license is required to operate them, but, weighing in at no more than 55 pounds, there is no pilot on deck. The decreasing cost of entry, combined with advances in technology that make them easy to fly, have made drones an attractive addition to video production companies, inspectors, construction managers, manufacturers, emergency rescue crews and hobbyists. They open up a large, new array of video shooting capabilities that would previously be reserved for huge budget shoots.

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Don't Get Mad, Get Mobile

Mad and mobile aren't your only two choices; let us explain. Earlier this year, we wrote about going mobile and shortly after, Google made an update to its algorithm affecting mobile friendly vs. non-mobile (desktop friendly) websites. It simply stated that mobile (including responsive) websites are more relevant when searched from a smartphone. Meaning, the search engine giant knows when you are searching from a smartphone (honestly, what don’t they know?) and will do its best to serve up mobile-friendly sites most prominently in your search results.

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Why are the restaurants so crowded on November 11th?

Veterans Day was originally called Armistice Day; an armistice being an agreement made between opposing sides in a war to stop fighting. The end of World War I, which was a war centered in Europe that went from July 1914 to November 11th, 1918, is called Armistice Day. It’s quite often pointed out that the Armistice Day armistice was signed by Germany ending the war on the eleventh hour of the eleventh day of the eleventh month of 1918.

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