From the busy business executive facilitating a meeting from a remote location, to a construction contractor accessing cloud-based document management software on a jobsite — mobile technology is everywhere. According to a Cisco report, it’s predicted that Wi-Fi and mobile-connected devices will account for 68 percent of all Internet traffic by 2017.
As consumers become more tech-savvy, they expect an engaging mobile experience. In fact, CMSReport.com indicates that 57 percent of mobile users won’t recommend a business with a poorly designed mobile sight.
It’s clear that mobile optimization is important to a business’ overall marketing strategy, yet many still struggle to digitally connect with their customers.
Mitch Seifert, award-winning designer and our very own director of web services, specializes in creating front-end website structure, navigation, layout and design. Along with the Nehlsen team of writers, designers and programmers, he’s helped create compelling websites and improve search engine optimization (SEO) for industry leaders in our client portfolio, including John Deere and the Sheet Metal and Air Conditioning Contractors’ National Association (SMACNA) of Greater Chicago.
“No matter what industry you are in, your audience lives online. More and more users are visiting websites and social platforms from their phones,” says President Nancy Nehlsen. “That’s why we feel so fortunate to have a great web designer like Mitch on staff.”
According to Mitch, “Mobile optimized websites and social platforms are the new expectation from online users. If you are not offering a mobile option for your online audience, someone else likely is. And your audience will likely find them. Google also rewards websites for having social and mobile options for users. If you are not implementing these techniques, give them a try and watch your search engine rankings soar.”
Mitch’s advice to businesses that aren’t sure where to begin in their mobile efforts? Implement Google Analytics into your strategy as a starting point, and go from there based on data collected.
“It is free and it tells you in real time how your website is performing. If things aren't working, fix them. If things are working, find out why and implement that throughout your other marketing efforts,” Mitch says. “Imagine your receptionist trying to do their job without being able to take any records of who calls, when, why or who they are trying to reach. That is the equivalent of not using Google Analytics.”
Nehlsen’s print and digital work has helped SMACNA chapters across the country improve their presence with an eye on increasing membership. Because of our well-known work in the construction industry, Mitch recently received an invitation to share his expertise during the SMACNA 73rd Annual Convention in Phoenix from October 16-19. He’s scheduled to present a program titled Marketing with Digital and Social Media in the Sheet Metal Industry.
SMACNA, as a whole, is made up of nearly 2,000 members. It’s an honor to be selected as a speaker during the association’s Annual Convention, where some of the most influential decision makers in the sheet metal industry will attend. On behalf of the entire team at Nehlsen Communications, we’re excited that Mitch has the opportunity to help hundreds of businesses achieve more effective online marketing!