The Beauty of Integrated Marketing

By Lee Brinckley, Web Marketing Director 11.20.09

The beauty of integrated marketing campaigns is the creative power and flexibility to build brand awareness and consistency. It can take form across different media like print, web, video and guerrilla marketing. It can also take form through different platforms in one media.

Recently we launched an integrated marketing campaign for Rotary Airlock with the latter in mind. The media is the web. We integrated a website redesign and social media by bridging the two with brand consistency. Along with the visual campaign, we have also educated the sales and office staff to use the social media, which includes their blog, Twitter, Facebook and LinkedIn as well as making website content updates through a content management system.

Rotary Airlock Website