2007 - 2008 Presentation Topics
Marketing to Female End Users
Eighty-five percent of purchasing decisions for the home are made by
women. That includes plumbing and HVAC purchases. Fifteen
percent of graduating engineers are women, and nearly 30% of building
managers are women. Men and women think differently. Are you trying
to sell your female customers from a male perspective? If so,
you may be surprised to know that women process information differently,
react to different stimuli, and make decisions based on emotion and
gut-feelings far more than men do.
Good Manners Help Market Your Business
Great marketing techniques may get you in the door to a new client,
but if a service employee leaves mud on a residential customer’s
carpet, or you accidentally spit food in the face of a valuable prospect
over a business lunch, the best marketing techniques can’t save
the deal.
Manners have become more and more important in today’s business
environment. Residential customers are apprehensive of letting
strangers into their homes. Email has replaced written correspondence,
or even telephone conversations in business relationships. The
rules are new. Do you know them? This course will give you clear,
concise rules for impressing every customer with the professionalism
that good manners portray.
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