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			<copyright>Nehlsen Communications 2006</copyright>
			<ttl>120</ttl>
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				<title>QC Biz Journal column: Planning and Executing Effective Public Relations</title>
				<link>http://www.ncpr.com/planning-effective-public-relations.html</link>
				<description><![CDATA[ An effective public relations plan starts with setting your goal, identifying the specific objectives to achieve that goal, and then choosing the general strategies and specific tactics that will get you there. ]]></description>
				<pubDate>Thu, 05 May 2011 08:21:02 -0700</pubDate>
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				<dc:creator>Ann McGlynn</dc:creator>
				
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				<title>Make the Most of Your Marketing Budget</title>
				<link>http://www.ncpr.com/2011marketingbudget.html</link>
				<description><![CDATA[ One of the best things you can do for your business this year, if you haven’t already done so, is to have a pen-to-paper, real-live, strategy-filled marketing and public relations plan. A plan is all about building presence. Our great history makers talk about them. “It takes as much energy to wish as it does to plan.” – Eleanor Roosevelt ]]></description>
				<pubDate>Tue, 22 Mar 2011 13:11:18 -0700</pubDate>
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				<dc:creator>Ann McGlynn</dc:creator>
				
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				<title>More is (measurably) better with web updates</title>
				<link>http://www.ncpr.com/morewebupdates.html</link>
				<description><![CDATA[ Business websites are long past the principle of “build it and they will come.” It is vital to engage the viewer, to be interactive. That engagement can have immediate, measurable results.  ]]></description>
				<pubDate>Fri, 11 Mar 2011 10:38:17 -0700</pubDate>
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				<dc:creator>Ann McGlynn</dc:creator>
				
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				<title>Safety with a Laugh and a Smile</title>
				<link>http://www.ncpr.com/safety_with_a_laugh_and_a_smile.html</link>
				<description><![CDATA[ Safety messages can be horribly boring. Eye protection, job site rules, workplace harassment and machinery precautions do not make for riveting copy -- usually.  

But what if safety messages were crafted into movie posters, drawn as a Superhero comic, or morphed into game show format?   ]]></description>
				<pubDate>Wed, 26 Jan 2011 22:32:10 -0700</pubDate>
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				<dc:creator></dc:creator>
				
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				<title>The Case for Google Places</title>
				<link>http://www.ncpr.com/the_case_for_google_places.html</link>
				<description><![CDATA[ There are many “business listing” websites available to list your company, claim your page and draw people to your business. However, there are so many of these sites available it may be overwhelming for business owners to know where to start. Don’t let that deter you from doing anything at all. ]]></description>
				<pubDate>Wed, 19 Jan 2011 10:07:06 -0700</pubDate>
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				<dc:creator></dc:creator>
				
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				<title>The Land of Misfit Brands</title>
				<link>http://www.ncpr.com/misfit-brands.html</link>
				<description><![CDATA[ Businesses today must choose the message they want to convey with their name, logo, slogan, marketing, web site, public relations, social media. Are you fun? Trustworthy? Inexpensive? Your brand must carry through everything you do, so your name doesn’t end up on a proverbial New York City auction block. ]]></description>
				<pubDate>Fri, 17 Dec 2010 19:53:11 -0700</pubDate>
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				<dc:creator></dc:creator>
				
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				<title>Not Just Handshakes Anymore: Building Thriving Business Relationships Online</title>
				<link>http://www.ncpr.com/not-just-handshakes-anymore.html</link>
				<description><![CDATA[ Is Facebook taking over face-to-face meetings? If you want to create a link with your client, must you be on LinkedIn? Must you be all atweet on Twitter?

The vast quantity of social media options can leave a business owner’s head spinning. But, think of it this way: Social media is just like the good old-fashioned handshake. Social media builds relationships. ]]></description>
				<pubDate>Fri, 22 Oct 2010 14:43:56 -0700</pubDate>
				<guid isPermaLink="false">http://www.ncpr.com/not-just-handshakes-anymore.html</guid>
				<dc:creator></dc:creator>
				
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				<title>Google’s Gmail Priority Inbox: Business Application</title>
				<link>http://www.ncpr.com/googles-gmail-priority-inbox-business-application.html</link>
				<description><![CDATA[ Businesses that market directly to consumers will want to know the business application for Google's Gmail Priority Inbox.

Don't let your emails get demoted.  Ensure your emails stand out. More specifically, for the millions of Gmail users, businesses need to give recipients very compelling reasons to open and reply to their emails.  ]]></description>
				<pubDate>Tue, 12 Oct 2010 10:39:07 -0700</pubDate>
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				<dc:creator></dc:creator>
				
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				<title>500 Million Facebook Fans: Business Application </title>
				<link>http://www.ncpr.com/500-million-facebook-fans.html</link>
				<description><![CDATA[ Facebook for Business?  What is the business application for Facebook reaching 500 million users?  We are rolling out a new blog series discussing what the impact of current events have on marketing your business.  ]]></description>
				<pubDate>Wed, 04 Aug 2010 11:06:33 -0700</pubDate>
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				<dc:creator></dc:creator>
				
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				<title>I AM A WOMAN, and I Own the Business </title>
				<link>http://www.ncpr.com/i-am-a-woman-and-i-own-the-business.html</link>
				<description><![CDATA[ Nehlsen Communications has been a woman-owned business since the days of writing radio and TV scripts from her kitchen table in 1972.  Nancy finally decided it was time to be recognized as a woman-owned business. ]]></description>
				<pubDate>Tue, 13 Jul 2010 11:37:16 -0700</pubDate>
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				<dc:creator></dc:creator>
				
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				<title>4th of July Fireworks</title>
				<link>http://www.ncpr.com/4th-of-july-fireworks.html</link>
				<description><![CDATA[ 4th of July fireworks are always fun – and always fun to photograph.  ]]></description>
				<pubDate>Thu, 08 Jul 2010 11:25:59 -0700</pubDate>
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				<dc:creator>Woody Perkins</dc:creator>
				
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				<title>Producing Effective Web Video - Part 2</title>
				<link>http://www.ncpr.com/producing-effective-web-video-part-2.html</link>
				<description><![CDATA[ Video on the web. It isn't just the world's greatest time-suck anymore (I mean who doesn't want to watch "David after Dentist" for the hundredth time?) More and more companies are using videos on their websites as a way to engage their customers. In part 1 of Producing Effective Web Video we'll take a look at pre-production and what goes into preparing a successful video project.  ]]></description>
				<pubDate>Wed, 19 May 2010 07:22:17 -0700</pubDate>
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				<dc:creator></dc:creator>
				
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			<item>
				<title>Producing Effective Web Video - Part 1 </title>
				<link>http://www.ncpr.com/producing-effective-web-video-part-1.html</link>
				<description><![CDATA[ Video on the web. It isn't just the world's greatest time-suck anymore (I mean who doesn't want to watch "David after Dentist" for the hundredth time?) More and more companies are using videos on their websites as a way to engage their customers. In part 1 of Producing Effective Web Video we'll take a look at pre-production and what goes into preparing a successful video project.  ]]></description>
				<pubDate>Wed, 12 May 2010 07:12:34 -0700</pubDate>
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				<dc:creator></dc:creator>
				
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				<title>How Do You Build a Personal Brand?</title>
				<link>http://www.ncpr.com/how-do-you-build-a-personal-brand.html</link>
				<description><![CDATA[ A personal brand isn’t something you just create out of thin air.  It’s something you have already, whether you know it or not. So to start your personal branding campaign you have to be brutally honest about who you are. ]]></description>
				<pubDate>Fri, 30 Apr 2010 12:43:58 -0700</pubDate>
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				<dc:creator></dc:creator>
				
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				<title>News Releases VS. Media Advisories</title>
				<link>http://www.ncpr.com/news-releases-vs.-media-advisories.html</link>
				<description><![CDATA[ Two of a public relations specialist’s best tools are the news release and the media advisory. Because both are used to convey client information to the media, business associates often ask, “What’s the difference”? ]]></description>
				<pubDate>Wed, 28 Apr 2010 08:38:06 -0700</pubDate>
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				<dc:creator></dc:creator>
				
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				<title>Social Media Stampede</title>
				<link>http://www.ncpr.com/social-media-stampede.html</link>
				<description><![CDATA[ Where did this social media stampede come from? Twitter’s 105 million registered users, Facebook’s 400 million active users, and more than 140 million unique visitors each month from the U.S. alone.  Is your business there yet?   ]]></description>
				<pubDate>Fri, 23 Apr 2010 08:05:17 -0700</pubDate>
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				<dc:creator></dc:creator>
				
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				<title>Customer Service Outside of Your Screen</title>
				<link>http://www.ncpr.com/customer-service-outside-of-your-screen.html</link>
				<description><![CDATA[ It’s important to remember that as efficient as our technological advancements have made us, they can’t replace an old-fashioned hand shake or smile when greeting our clients.  Providing customer service to a client, or at least good customer service, should involve more than quality work. ]]></description>
				<pubDate>Wed, 21 Apr 2010 11:07:24 -0700</pubDate>
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				<dc:creator></dc:creator>
				
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				<title>Does Your Website Say it ALL?</title>
				<link>http://www.ncpr.com/does-your-website-say-it-all.html</link>
				<description><![CDATA[ Does your organization’s website provide what your potential customer is looking for?  Employees may be stifled by their own internal knowledge of what is really important, or the agency developing a website may not ask the right questions.   ]]></description>
				<pubDate>Mon, 19 Apr 2010 08:42:19 -0700</pubDate>
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				<dc:creator></dc:creator>
				
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				<title>Are You Missing the Right Ad Space?</title>
				<link>http://www.ncpr.com/are-you-missing-the-right-ad-space.html</link>
				<description><![CDATA[ Virtually anything anywhere can be used for advertising purposes. Are you missing out on the right advertising space for your organization? Brainstorm with us or share your best ad space success here! ]]></description>
				<pubDate>Tue, 13 Apr 2010 07:44:46 -0700</pubDate>
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				<dc:creator></dc:creator>
				
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				<title>Don't Get Left Behind</title>
				<link>http://www.ncpr.com/dont-get-left-behind.html</link>
				<description><![CDATA[ No matter our industry, we all strive to be trendsetters, but simply staying current on industry trends can be a challenge in and of itself; and while it requires a commitment of both time and resources, the cost of not doing so can be detrimental to your company’s future success. ]]></description>
				<pubDate>Fri, 09 Apr 2010 07:42:39 -0700</pubDate>
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				<dc:creator>Administrator</dc:creator>
				
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