Rebranding: Being our own Client

By Nehlsen Staff 2.26.10

We’ve talked about the importance of brand evolution, but it wasn’t until our recent Gold ADDY award that we thought to showcase our own rebranding campaign as an example.

The old Nehlsen Communications brand had worked for years, being widely recognized among the industries we served. But, as new people and exciting new capabilities were added to the ever-growing Nehlsen team, we knew that it was time for a change.

We approached the rebranding as we would for any client; we did some research of how our brand was perceived, we analyzed our competition, and we set clear goals and objectives of what we were hoping to accomplish. Having plastered our office walls with logo concepts, we finally agreed on a logo that best portrayed our brand, and incorporated some elements of the old logo (large “n”, orange/yellow color). Inspired by the fresh new logo, our integrated team worked together – pulling expertise from each of our disciplines – to develop a cohesive, consistent and updated brand.