Nehlsen Notebook

Showing 61 - 63 of 63 Nehlsen Notebook Entries | Page 7 of 7

 

The UA is a Hit at Camp Pendleton

by Nancy Nehlsen       Comments (0)

I just returned from Camp Pendleton, where I attended the Marine UA VIP graduation. What a fabulous event! Our client, the United Association of Plumbers, Fitters and HVAC Service Technicians, created an accelerated welding program to train veterans and place them in jobs quickly when they return from active duty.

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Tags: integrated marketing, youtube

 

 

I can’t wait for the next 37 years

by Nancy Nehlsen       Comments (0)

Things have changed a bit since I started this business in 1972. We didn’t have computers then. We had a Corolla and carbon paper, which meant you never had a clean copy of any document you gave a client...

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Tags: marketing, strategy

 

 

Adscape-Breaking Strategy

by Nehlsen Staff       Comments (0)

Strategy is the workhorse behind any effective communication, be it a tri-fold brochure or a full-on integrated marketing campaign. And while design and content help establish tone, and is many times what attracts the target to the message, if the strategy isn’t breakout, results will not be driven and the piece fails to effectively communicate its message...

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Tags: advertising, social media, non-traditional marketing

 

 

 

Showing 61 - 63 of 63 Nehlsen Notebook Entries | Page 7 of 7