Nehlsen Notebook

Showing 51 - 60 of 63 Nehlsen Notebook Entries | Page 6 of 7

 

A Designer’s “Dr. Jekyll and Mr. Hyde” Syndrome

by Lee Brinckley - Web Marketing Director       Comments (2)

So you have a great graphic designer who consistently creates creative, well-designed ads and brochures for you. Stands to reason he can do great websites, too – right? When you mentioned web design he said he could do it! Why wouldn’t you have all the confidence in the world that you’ll get a great looking, fully-functioning site?

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Tags: graphic design, web design, integrated marketing, web development, strategy

 

 

SEO: An Ongoing Process

by Lee Brinckley - Web Marketing Director       Comments (0)

When consulting with clients about a website design or web marketing strategy, Search Engine Optimization is always a part of the conversation. In the course of the meeting, I usually have to debunk the myth that “SEO is a one-time deal”. Clients are often surprised when I lay out the plan and it doesn’t have a project ending date…because, well, it is not a project.

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Tags: seo, web development

 

 

Homeless Pets and Viral Marketing

by Nancy Nehlsen, Owner       Comments (0)

This morning I got word from one of my favorite charities, K9 Kindness, that our vet bill from spaying, neutering and emergency care for our rescue animals had reached $5,695.06. Our checking account balance had dwindled to $1,597.47. Although I have made it a practice not to impose upon friends for contributions, this was a crucial need, and K9 Kindness does an awesome job of helping dogs that have been abandoned, abused or separated from their owners due to financial crisis or health issues. So, I quickly sent out a personal plea to animal lovers on my email list asking them to send $5 or $10 to K9 Kindness Rescue, Inc.

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Tags: viral marketing, marketing

 

 

Fearless Business Growth

by (courtesy of) Ruhl Business       Comments (0)

ARE YOU BECOMING a "shrinking violet" in this economic downturn? Do you find yourself controlled by a "wait-and-see" attitude, hoping the future will magically get better? Do you realize that, if you don't put the brakes on this no-win thinking soon, the rest of 2009 will be more of the same or worse?

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Tags: business, marketing

 

 

Choosing a Marketing/PR Firm

by Nancy Nehlsen, Owner       Comments (0)

Marketing firms are not created equal, and neither are the customers who use them. It’s as important for us to have clients that are right for us as it is for them to have a marketing firm who can actually achieve their goals. How do you know which firm is right for you?

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Tags: marketing, public relations

 

 

Applying Eye Shadow to Your Marketing Efforts

by Nancy Nehlsen, Owner       Comments (0)

I approached the makeup counter at the local department store in my usual distracted state. I was startled when the young girl behind the counter greeted me by name. I stared at her with a look of utter bewilderment, trying to remember...

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Tags: customer service, marketing

 

 

The Challenge with Direct Mail

by Nehlsen Staff       Comments (0)

The challenge with direct mail is getting the right information to the right person. If you’re sending unwelcome or irrelevant information to an unqualified list, save yourself the time and simply flush your marketing budget down the toilet.

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Tags: direct mail, graphic design, integrated marketing

 

 

The Importance of Brand Evolution

by Nehlsen Staff       Comments (0)

We see it every now-and-then -- a major brand or company gives their logo a makeover, or in some cases, a complete overhaul (you have probably seen it most recently with Pepsi’s logo redesign, earlier this year).

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Tags: graphic design, brand identity, marketing

 

 

Raster Logos – A Recipe for Disaster

by Nehlsen Staff       Comments (0)

A frequent design issue, when dealing with printed pieces, is that of pixelated artwork -- most commonly, a client’s logo. Providing your designer with the proper files can save everybody time and money.

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Tags: graphic design

 

 

MODx: My Content Management System of Choice

by Lee Brinckley, Web Marketing Director       Comments (0)

Made in MODxWhen I came to Nehlsen Communications, one of my top priorities was to take a look at ways to make web development more efficient and flexible while maintaining high levels of quality in user-friendliness, search engine optimization (SEO), and other website standards.

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Tags: cms, web development, seo, vocabulary

 

 

 

Showing 51 - 60 of 63 Nehlsen Notebook Entries | Page 6 of 7

 

   
   

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A Designer’s “Dr. Jekyll and Mr. Hyde” Syndrome
by Lee Brinckley - Web Marketing Director

SEO: An Ongoing Process
by Lee Brinckley - Web Marketing Director

Homeless Pets and Viral Marketing
by Nancy Nehlsen, Owner

Fearless Business Growth
by (courtesy of) Ruhl Business

Choosing a Marketing/PR Firm
by Nancy Nehlsen, Owner