Nehlsen Notebook

Showing 41 - 50 of 61 Nehlsen Notebook Entries | Page 5 of 7

 

How SMART are you?

by Jayna Gallagher - Special Assistant to the President   10.15.09    Comments (0)

At Nehlsen Communications we try to make goal setting for ourselves, and our clients, the first step when implementing any new campaign, strategy or plan. As part of the HR team, I’ve learned simple strategies that make goal setting easier for our clients, and for our staff. We use the SMART goal system: specific, measurable, attainable, realistic and timely. Following are some helpful tips...

Read the rest of "How SMART are you?"

Tags: strategy, business, marketing

 

 

Jumping on the Social Media Merry-Go-Round

by Lee Brinckley, Web Marketing Director   10.14.09    Comments (0)

Social media is everywhere! Besides the obvious (Facebook, Twitter, LinkedIn, YouTube, etc.), there seems to be a social media site (or sites) for everything. There are sites for runners (Athlinks), mothers (CafeMom), artists (DeviantArt), gamers (GamerDNA), Christians (MyChurch), book lovers (LibraryThing) and the list goes on.

Read the rest of "Jumping on the Social Media Merry-Go-Round"

Tags: social media, twitter, facebook

 

 

What the heck is a 'Tripartite'?

by Mary Kellenberger - Account Executive   9.30.09    Comments (0)

Recently our client, the United Association of Plumbers, Fitters, Welders and HVAC Techs, invited us to attend their Tripartite meeting at the LU 597 Training Center in Mokena, IL. In case you aren't familiar with the term, Dictionary.com describes a tripartite simply as: three-party, three-way, triangular, trilaterial or participated in or made by three parties - a perfect description of this meeting.

Read the rest of "What the heck is a 'Tripartite'?"

Tags: economy

 

 

Roots and Growth

by Lee Brinckley - Web Marketing Director   9.28.09    Comments (0)

In an earlier blog post, Jason talks about brand evolution as necessary and a natural progression in the life of a business. Well…I suppose you could say that we practiced what we preached.

Read the rest of "Roots and Growth"

Tags: brand identity, green, guerrilla marketing

 

 

A Designer’s “Dr. Jekyll and Mr. Hyde” Syndrome

by Lee Brinckley - Web Marketing Director   9.17.09    Comments (2)

So you have a great graphic designer who consistently creates creative, well-designed ads and brochures for you. Stands to reason he can do great websites, too – right? When you mentioned web design he said he could do it! Why wouldn’t you have all the confidence in the world that you’ll get a great looking, fully-functioning site?

Read the rest of "A Designer’s “Dr. Jekyll and Mr. Hyde” Syndrome"

Tags: graphic design, web design, integrated marketing, web development, web marketing, strategy

 

 

SEO: An Ongoing Process

by Lee Brinckley - Web Marketing Director   09.09.09    Comments (0)

When consulting with clients about a website design or web marketing strategy, Search Engine Optimization is always a part of the conversation. In the course of the meeting, I usually have to debunk the myth that “SEO is a one-time deal”. Clients are often surprised when I lay out the plan and it doesn’t have a project ending date…because, well, it is not a project.

Read the rest of "SEO: An Ongoing Process"

Tags: seo, web marketing

 

 

Homeless Pets and Viral Marketing

by Nancy Nehlsen, Owner   8.27.09    Comments (0)

This morning I got word from one of my favorite charities, K9 Kindness, that our vet bill from spaying, neutering and emergency care for our rescue animals had reached $5,695.06. Our checking account balance had dwindled to $1,597.47. Although I have made it a practice not to impose upon friends for contributions, this was a crucial need, and K9 Kindness does an awesome job of helping dogs that have been abandoned, abused or separated from their owners due to financial crisis or health issues. So, I quickly sent out a personal plea to animal lovers on my email list asking them to send $5 or $10 to K9 Kindness Rescue, Inc.

Read the rest of "Homeless Pets and Viral Marketing"

Tags: viral marketing, marketing

 

 

Fearless Business Growth

by (courtesy of) Ruhl Business   8.27.09    Comments (0)

ARE YOU BECOMING a "shrinking violet" in this economic downturn? Do you find yourself controlled by a "wait-and-see" attitude, hoping the future will magically get better? Do you realize that, if you don't put the brakes on this no-win thinking soon, the rest of 2009 will be more of the same or worse?

Read the rest of "Fearless Business Growth"

Tags: business, marketing

 

 

You can’t go wrong when you K.I.S.S.*

by Mary Kellenberger - Account Executive   8.27.09    Comments (0)

“Communicate - not to be understood, but so that you can’t possibly be misunderstood.” An astute someone said this a long time ago but, it was so long ago, that I can’t remember who. It was, no doubt, some successful marketer – if not, it should have been. I’ve never forgotten this advice.

Read the rest of "You can’t go wrong when you K.I.S.S.*"

Tags: customer service, public relations, marketing

 

 

Choosing a Marketing/PR Firm

by Nancy Nehlsen, Owner   8.26.09    Comments (0)

Marketing firms are not created equal, and neither are the customers who use them. It’s as important for us to have clients that are right for us as it is for them to have a marketing firm who can actually achieve their goals. How do you know which firm is right for you?

Read the rest of "Choosing a Marketing/PR Firm"

Tags: marketing, public relations

 

 

 

Showing 41 - 50 of 61 Nehlsen Notebook Entries | Page 5 of 7

 

   
   

Tags



Most Recent

10.15.09
How SMART are you?
by Jayna Gallagher - Special Assistant to the President

10.14.09
Jumping on the Social Media Merry-Go-Round
by Lee Brinckley, Web Marketing Director

9.30.09
What the heck is a 'Tripartite'?
by Mary Kellenberger - Account Executive

9.28.09
Roots and Growth
by Lee Brinckley - Web Marketing Director

9.17.09
A Designer’s “Dr. Jekyll and Mr. Hyde” Syndrome
by Lee Brinckley - Web Marketing Director