Nehlsen Notebook

Showing 41 - 50 of 63 Nehlsen Notebook Entries | Page 5 of 7

 

The Wisdom of David Ogilvy Is Timeless

by Nancy Nehlsen, Owner       Comments (0)

David Ogilvy who has been called "The Father of Advertising" gives timeless wisdom in his book, Confessions of an Advertising Man.

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Tags: marketing

 

 

Atomic Fireball + Slo Poke

by Lee Brinckley, Web Marketing Director       Comments (0)

What do you get when you put Atomic Fireballs and Slo Pokes together?

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Tags: non-traditional marketing, direct mail, marketing

 

 

Where are we going? How do we get there?

by Nancy Nehlsen, Owner       Comments (0)

Where are we going? How do we get there? That was the theme we gave this year’s MCA Business Conference in Cancun. Through the knowledge of expert speakers, and limitless networking opportunities, those questions for the mechanical construction industry were answered in a beautiful, tropical setting.

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Tags: business, marketing

 

 

The Beauty of Integrated Marketing

by Lee Brinckley, Web Marketing Director       Comments (0)

The beauty of integrated marketing campaigns is the creative power and flexibility to build brand awareness and consistency. It can take form across different media like print, web, video and guerrilla marketing. It can also take form through different platforms in one media.

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Tags: integrated marketing, web design, social media

 

 

Conforming Social Media to your Brand

by Lee Brinckley, Web Marketing Director       Comments (0)

With the rising popularity of social media, many businesses have started using platforms like Twitter, Facebook and blogs to promote their product and services, but you will find, many times, there is no consistency between the look of each platform. Information on each platform may be wonderful, but there is a disconnect between them visually or even with general information. Brand consistency has been neglected.

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Tags: social media, brand identity

 

 

Photos: "Social Media 101 for Businesses" Presentation

by Lee Brinckley, Web Marketing Director       Comments (0)

Each month the Bettendorf Chamber of Commerce puts on the "Knowledge at Noon". On November 3, 2009, Nehlsen Communications gave a presentation to over 50 business professionals. We saw representatives from financial institutions, casinos, schools and colleges, engineering companies and contractors.

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Tags: social media, marketing, business, photography

 

 

How do I use social media for my business?

by Lee Brinckley - Web Marketing Director       Comments (2)

Lee, our web marketing director, will be giving a presentation on using social media for small businesses on November 3rd at the Bettendorf Library through the Bettendorf Chamber of Commerce “Knowledge at Noon” series. He will define what social media is in layman’s terms and how to get started.

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Tags: social media

 

 

How SMART are you?

by Jayna Gallagher - Special Assistant to the President       Comments (0)

At Nehlsen Communications we try to make goal setting for ourselves, and our clients, the first step when implementing any new campaign, strategy or plan. As part of the HR team, I’ve learned simple strategies that make goal setting easier for our clients, and for our staff. We use the SMART goal system: specific, measurable, attainable, realistic and timely. Following are some helpful tips...

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Tags: strategy, business, marketing

 

 

Jumping on the Social Media Merry-Go-Round

by Lee Brinckley, Web Marketing Director       Comments (0)

Social media is everywhere! Besides the obvious (Facebook, Twitter, LinkedIn, YouTube, etc.), there seems to be a social media site (or sites) for everything. There are sites for runners (Athlinks), mothers (CafeMom), artists (DeviantArt), gamers (GamerDNA), Christians (MyChurch), book lovers (LibraryThing) and the list goes on.

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Tags: social media, twitter, facebook

 

 

Roots and Growth

by Lee Brinckley - Web Marketing Director       Comments (0)

In an earlier blog post, Jason talks about brand evolution as necessary and a natural progression in the life of a business. Well…I suppose you could say that we practiced what we preached.

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Tags: brand identity, green, non-traditional marketing

 

 

 

Showing 41 - 50 of 63 Nehlsen Notebook Entries | Page 5 of 7

 

   
   

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Most Recent

The Wisdom of David Ogilvy Is Timeless
by Nancy Nehlsen, Owner

Atomic Fireball + Slo Poke
by Lee Brinckley, Web Marketing Director

Where are we going? How do we get there?
by Nancy Nehlsen, Owner

The Beauty of Integrated Marketing
by Lee Brinckley, Web Marketing Director

Conforming Social Media to your Brand
by Lee Brinckley, Web Marketing Director