How SMART are you?

by Jayna Gallagher - Special Assistant to the President   10.15.09    Comments (0)

At Nehlsen Communications we try to make goal setting for ourselves, and our clients, the first step when implementing any new campaign, strategy or plan. As part of the HR team, I’ve learned simple strategies that make goal setting easier for our clients, and for our staff. We use the SMART goal system: specific, measurable, attainable, realistic and timely. Following are some helpful tips...

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Tags: strategy, business, marketing

 

 

A Designer’s “Dr. Jekyll and Mr. Hyde” Syndrome

by Lee Brinckley - Web Marketing Director   9.17.09    Comments (2)

So you have a great graphic designer who consistently creates creative, well-designed ads and brochures for you. Stands to reason he can do great websites, too – right? When you mentioned web design he said he could do it! Why wouldn’t you have all the confidence in the world that you’ll get a great looking, fully-functioning site?

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Tags: graphic design, web design, integrated marketing, web development, web marketing, strategy

 

 

I can’t wait for the next 37 years

by Nancy Nehlsen   7.1.09    Comments (0)

Things have changed a bit since I started this business in 1972. We didn’t have computers then. We had a Corolla and carbon paper, which meant you never had a clean copy of any document you gave a client...

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Tags: marketing, strategy

 

 

   
   

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