News Releases VS. Media Advisories

by Mark McLaughlin - Public Relations Specialist 4.28.10 Comments (0)

Two of a public relations specialist’s best tools are the news release and the media advisory. Because both are used to convey client information to the media, business associates often ask, “What’s the difference”?

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Tags: public relations

Still Plenty of Life Left in News Releases

by Mark McLaughlin, Public Relations Specialist 12.16.09 Comments (0)

Despite public relations publications and media mavens declaring the news release an outdated communications tool that will soon be extinct, a recent poll of media professionals by MediaPost found that 49 percent of PR professionals found the news release “as useful as ever”. I couldn’t agree more.

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Tags: public relations

You can’t go wrong when you K.I.S.S.*

by Mary Kellenberger - Account Executive 8.27.09 Comments (0)

“Communicate - not to be understood, but so that you can’t possibly be misunderstood.” An astute someone said this a long time ago but, it was so long ago, that I can’t remember who. It was, no doubt, some successful marketer – if not, it should have been. I’ve never forgotten this advice.

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Tags: customer service, public relations, marketing

Choosing a Marketing/PR Firm

by Nancy Nehlsen, Owner 8.26.09 Comments (0)

Marketing firms are not created equal, and neither are the customers who use them. It’s as important for us to have clients that are right for us as it is for them to have a marketing firm who can actually achieve their goals. How do you know which firm is right for you?

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Tags: marketing, public relations

Are You Maximizing Your Green Potential?

by Mark McLaughlin 7.10.09 Comments (0)

As the Public Relations Specialist here at Nehlsen Communications, I talk to editors and reporters nationwide about green building issues every week. Many of them ask me to keep them posted so they can develop new articles, radio interviews and TV news appearances based on the information I provide for them.

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Tags: green, public relations

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