Producing Effective Web Video - Part 2

by Guest Blogger, Geoff Kelly of Pic Two   5.18.10    Comments (0)

Video on the web. It isn't just the world's greatest time-suck anymore (I mean who doesn't want to watch "David after Dentist" for the hundredth time?) More and more companies are using videos on their websites as a way to engage their customers. In part 1 of Producing Effective Web Video we'll take a look at pre-production and what goes into preparing a successful video project.

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Tags: video, marketing, web development

 

 

Producing Effective Web Video - Part 1

by Guest Blogger, Geoff Kelly of Pic Two   5.12.10    Comments (0)

Video on the web. It isn't just the world's greatest time-suck anymore (I mean who doesn't want to watch "David after Dentist" for the hundredth time?) More and more companies are using videos on their websites as a way to engage their customers. In part 1 of Producing Effective Web Video we'll take a look at pre-production and what goes into preparing a successful video project.

Read the rest of "Producing Effective Web Video - Part 1 "

Tags: video, marketing, web development

 

 

Don't Get Left Behind

by Jason Cherry - Creative Director   4.9.10    Comments (0)

No matter our industry, we all strive to be trendsetters, but simply staying current on industry trends can be a challenge in and of itself; and while it requires a commitment of both time and resources, the cost of not doing so can be detrimental to your company’s future success.

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Tags: trends, twitter, marketing

 

 

Five Steps to Greater Business Growth

by Nancy Nehlsen - Owner   4.7.10    Comments (0)

Successful companies never get complacent when it comes to increasing business. In good times and in bad, business development must be an ongoing priority. Here is a five-point plan to help your business to grow without a huge investment of time or money.

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Tags: marketing, business

 

 

Does Your Organization Need a Brand?

by Brian Oster - Business Development   3.19.10    Comments (2)

Volvo’s brand is its promise of safety and security. Disney stands for family fun. Wheaties is the breakfast of champions. Many companies today have a brand, but you may not see the need to brand your organization.

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Tags: brand, business, marketing

 

 

Social Media 101 for Small Businesses - Part Six

by Lee Brinckley - Web Marketing Director   1.18.10    Comments (0)

Part six of the six-part presentation given by Lee Brinckley at the Bettendorf Chamber of Commerce "Knowledge at Noon" on November 3, 2009

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Tags: social media, business, marketing

 

 

Social Media 101 for Small Businesses - Part Five

by Lee Brinckley - Web Marketing Director   2.8.10    Comments (0)

Part Five of the presentation given by Lee Brinckley at the Bettendorf Chamber of Commerce "Knowledge at Noon" on November 3, 2009

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Tags: social media, business, marketing

 

 

Social Media 101 for Small Businesses - Part Four

by Lee Brinckley - Web Marketing Director   1.18.10    Comments (0)

Part Four of the presentation given by Lee Brinckley at the Bettendorf Chamber of Commerce "Knowledge at Noon" on November 3, 2009

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Tags: social media, business, marketing

 

 

Social Media 101 for Small Businesses - Part Three

by Lee Brinckley - Web Marketing Director   1.18.10    Comments (0)

Part Three of the presentation given by Lee Brinckley at the Bettendorf Chamber of Commerce "Knowledge at Noon" on November 3, 2009

Read the rest of "Social Media 101 for Small Businesses - Part Three"

Tags: social media, business, marketing

 

 

Social Media 101 for Small Businesses - Part Two

by Lee Brinckley - Web Marketing Director   1.18.10    Comments (0)

Part Two of the presentation given by Lee Brinckley at the Bettendorf Chamber of Commerce "Knowledge at Noon" on November 3, 2009

Read the rest of "Social Media 101 for Small Businesses - Part Two"

Tags: social media, business, marketing

 

 

The Wisdom of David Ogilvy Is Timeless

by Nancy Nehlsen, Owner   12.10.09    Comments (0)

David Ogilvy who has been called "The Father of Advertising" gives timeless wisdom in his book, Confessions of an Advertising Man.

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Tags: marketing

 

 

Atomic Fireball + Slo Poke

by Lee Brinckley, Web Marketing Director   11.25.09    Comments (0)

What do you get when you put Atomic Fireballs and Slo Pokes together?

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Tags: non-traditional marketing, direct mail, marketing

 

 

Where are we going? How do we get there?

by Nancy Nehlsen, Owner   11.20.09    Comments (0)

Where are we going? How do we get there? That was the theme we gave this year’s MCA Business Conference in Cancun. Through the knowledge of expert speakers, and limitless networking opportunities, those questions for the mechanical construction industry were answered in a beautiful, tropical setting.

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Tags: business, marketing

 

 

Photos: "Social Media 101 for Businesses" Presentation

by Lee Brinckley, Web Marketing Director   11.5.09    Comments (0)

Each month the Bettendorf Chamber of Commerce puts on the "Knowledge at Noon". On November 3, 2009, Nehlsen Communications gave a presentation to over 50 business professionals. We saw representatives from financial institutions, casinos, schools and colleges, engineering companies and contractors.

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Tags: social media, marketing, business, events

 

 

How SMART are you?

by Jayna Gallagher - Special Assistant to the President   10.15.09    Comments (0)

At Nehlsen Communications we try to make goal setting for ourselves, and our clients, the first step when implementing any new campaign, strategy or plan. As part of the HR team, I’ve learned simple strategies that make goal setting easier for our clients, and for our staff. We use the SMART goal system: specific, measurable, attainable, realistic and timely. Following are some helpful tips...

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Tags: strategy, business, marketing

 

 

Homeless Pets and Viral Marketing

by Nancy Nehlsen, Owner   8.27.09    Comments (0)

This morning I got word from one of my favorite charities, K9 Kindness, that our vet bill from spaying, neutering and emergency care for our rescue animals had reached $5,695.06. Our checking account balance had dwindled to $1,597.47. Although I have made it a practice not to impose upon friends for contributions, this was a crucial need, and K9 Kindness does an awesome job of helping dogs that have been abandoned, abused or separated from their owners due to financial crisis or health issues. So, I quickly sent out a personal plea to animal lovers on my email list asking them to send $5 or $10 to K9 Kindness Rescue, Inc.

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Tags: viral marketing, marketing

 

 

Fearless Business Growth

by (courtesy of) Ruhl Business   8.27.09    Comments (0)

ARE YOU BECOMING a "shrinking violet" in this economic downturn? Do you find yourself controlled by a "wait-and-see" attitude, hoping the future will magically get better? Do you realize that, if you don't put the brakes on this no-win thinking soon, the rest of 2009 will be more of the same or worse?

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Tags: business, marketing

 

 

You can’t go wrong when you K.I.S.S.*

by Mary Kellenberger - Account Executive   8.27.09    Comments (0)

“Communicate - not to be understood, but so that you can’t possibly be misunderstood.” An astute someone said this a long time ago but, it was so long ago, that I can’t remember who. It was, no doubt, some successful marketer – if not, it should have been. I’ve never forgotten this advice.

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Tags: customer service, public relations, marketing

 

 

Choosing a Marketing/PR Firm

by Nancy Nehlsen, Owner   8.26.09    Comments (0)

Marketing firms are not created equal, and neither are the customers who use them. It’s as important for us to have clients that are right for us as it is for them to have a marketing firm who can actually achieve their goals. How do you know which firm is right for you?

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Tags: marketing, public relations

 

 

Applying Eye Shadow to Your Marketing Efforts

by Nancy Nehlsen, Owner   8.19.09    Comments (0)

I approached the makeup counter at the local department store in my usual distracted state. I was startled when the young girl behind the counter greeted me by name. I stared at her with a look of utter bewilderment, trying to remember...

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Tags: customer service, marketing

 

 

The Importance of Brand Evolution

by Jason Cherry - Creative Director   8.14.09    Comments (0)

We see it every now-and-then -- a major brand or company gives their logo a makeover, or in some cases, a complete overhaul (you have probably seen it most recently with Pepsi’s logo redesign, earlier this year).

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Tags: graphic design, brand identity, marketing

 

 

I can’t wait for the next 37 years

by Nancy Nehlsen   7.1.09    Comments (0)

Things have changed a bit since I started this business in 1972. We didn’t have computers then. We had a Corolla and carbon paper, which meant you never had a clean copy of any document you gave a client...

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Tags: marketing, strategy

 

 

   
   

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