The Power of RAW

by Eric Tuftee - Graphic Designer 4.2.10 Comments (2)

As I look through photo albums from Flickr or Facebook I am amazed at how smart our cameras have become. For less than $200 you can get a camera that figures out all of the settings in a matter of seconds. In the past, that would have taken a professional using a film camera hours to set up with professional lighting, and at least a dozen trial photos to get the same results.

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Tags: graphic design, photography, file types

2010 Quad Cities ADDY Awards

by Jason Cherry - Creative Director 2.26.10 Comments (0)

Nehlsen Communications attended the 2010 Quad City ADDY Awards last night to celebrate the most creative and effective advertising achievements over the last year. We were delighted to walk away with a Gold, Silver, and Bronze award for our innovative work submitted -- we really do have a great team at Nehlsen, and it was nice to be recognized for the work we do together.

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Tags: ADDY Awards, integrated marketing, web design, graphic design

A Designer’s “Dr. Jekyll and Mr. Hyde” Syndrome

by Lee Brinckley - Web Marketing Director 9.17.09 Comments (2)

So you have a great graphic designer who consistently creates creative, well-designed ads and brochures for you. Stands to reason he can do great websites, too – right? When you mentioned web design he said he could do it! Why wouldn’t you have all the confidence in the world that you’ll get a great looking, fully-functioning site?

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Tags: graphic design, web design, integrated marketing, web development, web marketing, strategy

The Challenge with Direct Mail

by Jason Cherry - Creative Director 8.18.09 Comments (0)

The challenge with direct mail is getting the right information to the right person. If you’re sending unwelcome or irrelevant information to an unqualified list, save yourself the time and simply flush your marketing budget down the toilet.

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Tags: direct mail, graphic design, integrated marketing

The Importance of Brand Evolution

by Jason Cherry - Creative Director 8.14.09 Comments (0)

We see it every now-and-then -- a major brand or company gives their logo a makeover, or in some cases, a complete overhaul (you have probably seen it most recently with Pepsi’s logo redesign, earlier this year).

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Tags: graphic design, brand identity, marketing

Raster Logos – A Recipe for Disaster

by Eric Tuftee, Graphic Designer 7.25.09 Comments (0)

A frequent design issue, when dealing with printed pieces, is that of pixelated artwork -- most commonly, a client’s logo. Providing your designer with the proper files can save everybody time and money.

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Tags: graphic design, raster, vector

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