I AM A WOMAN, and I Own the Business

by Nancy Nehlsen - Owner 7.13.10 Comments (0)

Nehlsen Communications has been a woman-owned business since the days of writing radio and TV scripts from her kitchen table in 1972. Nancy finally decided it was time to be recognized as a woman-owned business.

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Tags: personal branding, brand identity

Rebranding: Being our own Client

by Jason Cherry - Creative Director 2.26.10 Comments (0)

We’ve talked about the importance of brand evolution, but it wasn’t until our recent Gold ADDY award that we thought to showcase our own rebranding campaign as an example.

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Tags: brand identity, integrated marketing

Conforming Social Media to your Brand

by Lee Brinckley, Web Marketing Director 11.11.09 Comments (0)

With the rising popularity of social media, many businesses have started using platforms like Twitter, Facebook and blogs to promote their product and services, but you will find, many times, there is no consistency between the look of each platform. Information on each platform may be wonderful, but there is a disconnect between them visually or even with general information. Brand consistency has been neglected.

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Tags: social media, brand identity

Roots and Growth

by Lee Brinckley - Web Marketing Director 9.28.09 Comments (0)

In an earlier blog post, Jason talks about brand evolution as necessary and a natural progression in the life of a business. Well…I suppose you could say that we practiced what we preached.

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Tags: brand identity, green, guerrilla marketing

The Importance of Brand Evolution

by Jason Cherry - Creative Director 8.14.09 Comments (0)

We see it every now-and-then -- a major brand or company gives their logo a makeover, or in some cases, a complete overhaul (you have probably seen it most recently with Pepsi’s logo redesign, earlier this year).

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Tags: graphic design, brand identity, marketing

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