MetroLink Transit came to Nehlsen Communications for a rebranding of their fixed-route service and a new look for corporate to tie into the brand identity.  NC shortened the fixed service to the Metro, creating bus wraps, print ads, a web site with video riding instructions and a plethora of support materials to rebrand the Metro as the ride for everyone who needs to go anywhere.  “It’s My Ride” is getting media attention and attracting new riders from all over the Quad City area.

 

 

METROLINK VIDEO