Does Your Website Say it ALL?
By Mary Kellenberger - Account Executive 4.19.10
Does Your Website Say it ALL?
Does your organization’s website provide what your potential customer is looking for? Employees may be stifled by their own internal knowledge of what is really important, or the agency developing a website may not ask the right questions.
A recent Forrester Research study found that many of the B2B websites it examined were difficult to navigate and use – missing crucial company information. Some sites might be missing something small – such as one type of service offered in their overall description – or it could be the one thing that potential customers are after.
Maybe you've had the experience of surfing a website and found it was lacking one service or another. So your search continues, elsewhere. Don't let this happen on your watch.
Website Essentials
Contact us information is often not effectively listed on websites. Does your site have an email and phone number listed? Does it provide a store locator, map and directions to your location(s) from the airport or another important starting point?
About us and frequently asked questions (FAQs) may seem like boring information, but don’t be quick to assume visitors to your web site know much about your organization, product or service.
The best place to start (other than contacting Nehlsen Communications) is by searching websites of your competitors and businesses within your metropolitan area. See what they have included, and then discuss with a colleague or your web designers if you should have something similar. Look at websites you visit regularly for creative inspiration.
Call-To-Action
If you believe you have the essentials – thus fulfilling what your customers need – find out what your customers want. Develop compelling offers and a call-to-action. Consider adding a How To section if relevant, or find ways to become the Go To expert in your field.
What essentials do you believe might be missing from the Nehlsen website? How effective is our call-to-action?
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