Customer Service Outside of Your Screen
By Theresa Bowman - Project Manager 4.21.10
The ease and speed of how we’re able to contact our clients today has definitely made doing business more efficient. Not only can we send word and graphic documents over the Internet to get read, approved, seen, printed, etc. but we can also send audio and video cuts for viewing, approving and airing – literally, within minutes. All of this can be done conveniently without the sender or receiver leaving their office.
With the introduction of smart phone devices, this can be accomplished while on the run if necessary. These technological advancements have certainly turned the “art of doing business” into something far different than what it used to be. So our deadlines are easier to meet and our clients are happier because of all this, right?
An age of Text, Tweet and Email
It’s important to remember that as efficient as our technological advancements have made us, they can’t replace an old-fashioned hand shake or smile when greeting our clients. Providing customer service to a client, or at least good customer service, should involve more than quality work.
Meeting with a client face-to-face allows a person to see more than the physical item/document brought and lets each party pick up on components of his/her personality that might otherwise go unnoticed. More importantly it sends an underlying message that the person and their business are important enough to be discussed in person.
Use of computers and smart phones are a business necessity today. But don’t forget that it’s a human at the other end and seeing their face every now and again is a necessity that shouldn’t be forgotten. So grab your phone and text your client to meet for lunch.
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