Nehlsen Know-How

Nehlsen Know-How

Recent Blogs: Video

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Client Spotlight: PMSMCA

An estimated 92 million strong, the Millennial generation is the largest in U.S. history. As the first digital natives, they’re tech-savvy and socially connected. They’re also saddled with student loan debt — an average of approximately $21,000, according to the Federal Reserve.

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DRONES: THE UNMANNED BUT IDENTIFIED FLYING OBJECTS

Drones are becoming an extremely popular tool in the world of video production and are often referred to as the “unmanned aircraft”. A pilot’s license is required to operate them, but, weighing in at no more than 55 pounds, there is no pilot on deck. The decreasing cost of entry, combined with advances in technology that make them easy to fly, have made drones an attractive addition to video production companies, inspectors, construction managers, manufacturers, emergency rescue crews and hobbyists. They open up a large, new array of video shooting capabilities that would previously be reserved for huge budget shoots.

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Build Your Personal Brand: Become the CEO of Me, Inc.

Perry Snower, owner of Snower Buick Pontiac in Moline, was one of my first start-up clients back in 1972. Perry was a Chicago businessman, new to the area, with a distinctive south side Chicago accent. He stood next to a Buick in the TV studio and hawked his inventory – live, on the air. It wasn’t working. Car sales were not improving despite the large budget he allocated for TV advertising. He asked me to change his image and help him sell more cars.

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Video Marketing: Don't Overlook What Your Eyes are Telling You

Do you have “Superman Vision”? Visual content creation and sharing aren’t new to anyone. However, according to a recent study by the CMO Council, visual, and namely video, use for marketing purposes will explode in the next year. Their concern, though, is not the recognition of its importance but lack of planning and budgeting for it.

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