Nehlsen Know-How

Nehlsen Know-How

Recent Blogs: Social Media

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IS THAT YOUR CUSTOMER WALKING OUT THE DOOR?

How does your company do customer retention? Do you send holiday greetings or office donuts? Do you offer a loyalty program or perhaps other frequent flyer perks? Surely you don't rely on expensive gifts and nice dinners - we know you are savvier than that! We'll keep things much less political and much more simple with our favorite customer retention tips in this week's blog, and hopefully, help you to keep your customers from walking out the door.

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Insight into Infographics

So your business is doing great, right? You are posting record numbers, achieving goals that you could only dream of when you were a start-up. Here’s the issue: to the casual audience, or even the crowd showing a hint of interest in what your business has to offer, all of these numbers, stats and facts are viewed from a distance as a healthy-helping of “blah blah blah.” In order for your “shining” achievements or statistical information to truly be appreciated and quickly digested by the viewer, you will need to find yourself a better vehicle to capture the attention of any prospect. Preferably, a visual one. According to Hubspot, 40% of people respond better to visual information than text. Much of this impressive number can be directly contributed to the ever-increasing use of infographics.

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THE GOLDEN RULES OF SOCIAL MEDIA

Think of us as your social media sherpas and think of these “dos and don’ts” more as guidelines. We want to guide you to social media success. So why tweet, post, update, share and upload? Social media is affordable, effective and important. The cost is merely an investment of your time. Social media has become one of the best customer service tools available. And never before have marketers had the ability to hold a two-way conversation with their customers. We urge you to give social media the respect it deserves!

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DRONES: THE UNMANNED BUT IDENTIFIED FLYING OBJECTS

Drones are becoming an extremely popular tool in the world of video production and are often referred to as the “unmanned aircraft”. A pilot’s license is required to operate them, but, weighing in at no more than 55 pounds, there is no pilot on deck. The decreasing cost of entry, combined with advances in technology that make them easy to fly, have made drones an attractive addition to video production companies, inspectors, construction managers, manufacturers, emergency rescue crews and hobbyists. They open up a large, new array of video shooting capabilities that would previously be reserved for huge budget shoots.

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