Nehlsen Know-How

Nehlsen Know-How

Recent Blogs: Consulting

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Client Spotlight: PMSMCA

An estimated 92 million strong, the Millennial generation is the largest in U.S. history. As the first digital natives, they’re tech-savvy and socially connected. They’re also saddled with student loan debt — an average of approximately $21,000, according to the Federal Reserve.

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A technology revolution is here – is your business ready?

From the busy business executive facilitating a meeting from a remote location, to a construction contractor accessing cloud-based document management software on a jobsite — mobile technology is everywhere. According to a Cisco report, it’s predicted that Wi-Fi and mobile-connected devices will account for 68 percent of all Internet traffic by 2017.

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Creating a vision for your company

Think about those brands that you buy from again and again, maybe even on a daily basis. Do you grab your coffee from the same place every morning on your way to work? When you travel, do you book flights on the same airline? Or, maybe you always look to the same car manufacturer when you need to purchase a new vehicle.

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FREE ADVERTISING - MYTH OR PR?

There’s no such thing as free advertising. Or is there? A press release comes close. And you don’t have to have a Public Relations (PR) Department or a specialized degree to get the desired attention you are after. Find out the makings of a good press release and be on your way to some free publicity.

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IS THAT YOUR CUSTOMER WALKING OUT THE DOOR?

How does your company do customer retention? Do you send holiday greetings or office donuts? Do you offer a loyalty program or perhaps other frequent flyer perks? Surely you don't rely on expensive gifts and nice dinners - we know you are savvier than that! We'll keep things much less political and much more simple with our favorite customer retention tips in this week's blog, and hopefully, help you to keep your customers from walking out the door.

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