Nehlsen Notebook

Atomic Fireball + Slo Poke

By Lee Brinckley, Web Marketing Director  11.25.09

What do you get when you put Atomic Fireballs and Slo Pokes together? A non-traditional direct mail campaign.

Recently we launched two non-traditional mailing campaigns for SMACNA Chicago to promote new membership recruitment. The first mailer consisted of Atomic Fireballs and Slo Pokes in a padded envelope with an insert card asking “Are you an Atomic Fireball or a Slo Poke”. The second mailer consisted of Starbucks coffee (Bold Espresso and Decaf), also in a padded envelope, with an insert card asking “Are you Bold Espresso or Decaf”. The point was – if you’re a fireball or Bold Espresso, you naturally want to be a member of SMACNA Chicago, where you will join an elite group of effective and fast-growing contractors. If you’re a Slo Poke or Decaf…well, nevermind.

Both mailers directed the end-user back to the website to encourage them to fill out a specific contact form.

Not only did the mailers bring attention to SMACNA Chicago, but we reaped the benefits of the leftover candy and coffee!

Atomic Fireball or Slo Poke

 

Atomic Fireball
Slo Poke

Bold Espresso or Decaf

 

Bold Espresso
Decaf

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